If you work in the packaging and consumer products industry, you may be wondering what the upcoming year may hold for your company. In this article, we’ll take a look at just a few of the top packaging trends that are likely to become even more popular in 2019, and the years to come.
Keeping It Simple with Minimalistic Design
Millennials are adopting minimalism, both as a lifestyle and in the products they buy. This means that packaging companies must follow suit and consider introducing products that have a modern, minimalistic, and stylish design. The success of brands like AmazonBasics, Anker, and generic retail brands at stores like Target and Trader Joe’s are proof that sometimes, less is more.
Big and Bold Typography
Related to the above trend, we think that there will be a shift toward big, bold typography for retail packaging. A more minimalistic package is the ideal vehicle for a unique, bright, and stylish typographic design, as the eye won’t be distracted by branding and photos.
Combining a minimalistic design and beautiful, eye-catching typography will be the key to creating unique packaging that appeals to today’s younger consumers.
An Emphasis on Traceable and Sustainable Materials
As concerns about our climate and environment continue to mount, the move towards sustainability and traceability continues to pick up steam.
Using post-consumer recycled materials and encouraging reuse and recycling of packaging is a good start – but with modern technology like QR codes and blockchain, it’s now actually possible to store a record of the materials that were used for creating a particular package.
Consumers can then look at this information, and learn about where the packaging materials came from, if they are sustainable, and how they can be recycled.
Building a Consumer-To-Manufacturer Relationship
Often, consumers have a relationship with the manufacturer of a product only through the retailers at which they purchase their products. In other words, a consumer who buys Coke doesn’t have a relationship with Coca-Cola – but with the local store at which they buy their favorite soft drink.