Americans eat an average of 201 pounds of chicken per capita per year, making poultry the most common meat consumed in America by a wide margin. But what does the future of poultry packaging look like in America? What trends are driving innovation and growth?
The Poultry Packaging Industry Is Growing Alongside the Poultry Production Industry
Poultry production in America is continuing to grow, so it may come as no surprise that the poultry packaging industry is growing, too. Poultry production is forecasted to grow at a CAGR (Combined Annual Growth Rate) of 3.2% through 2023.
This has led to a massive growth in the poultry packaging industry, too. In fact, this sector is growing more quickly than poultry production – with an anticipated CAGR of 6.03% in the American market from 2018-2023.
Flexible Poultry Packaging Is Outpacing Rigid Poultry Packaging
Interestingly, the Poultry Packaging Industry 2018 Global Market report cited above indicated that, while all sectors of poultry packaging were growing, flexible poultry packaging was growing more quickly than rigid containers.
Rigid containers, which are common in supermarkets, are now being replaced by these compact, flexible poultry packaging products which can form a compact, protective layer around the product. This market is expected to dominate in poultry packaging growth in the coming years, thanks to the innovations in the films and plastics used which help protect the flavor, integrity, and quality of the meat.
Consumers Are Looking for Easier Ways to Cook Poultry
Another major trend in poultry packaging is that consumers are looking for easier, simpler ways to cook and consume poultry. This has led to a rise in “cook-in” packaging, such as foil trays which contain pre-seasoned chicken, making it easy to put them in the oven and have a perfect meal in a short amount of time.
This kind of packaging makes cooking easy, requiring no additional tools or handling of raw chicken products. In coming years, we’re sure to see an increase in this trend.
Stay Updated About the Poultry Market In 2019 And Beyond
From the growth of flexible poultry packaging to ready-to-eat packaging, consumer trends are always shifting. So, make sure you stay updated about the state of the poultry market in 2019 and invest in the latest packaging technologies from TGW to ensure you’re ahead of the pack.