eCommerce spending is on the rise in America, partially due to the effects of the COVID-19 pandemic. Many people are choosing to shop from home and order their products online – and this includes things like groceries.
Packaging companies and eCommerce entrepreneurs looking to take advantage of this shift may want to consider novel packaging options such as flexible packaging. that can offer better protection, lower costs, and a reduced environmental impact. Let’s take a deeper look at these benefits now, and discuss why flexible packaging is ideal for the digital era.
1 – Enhanced Product Protection Against Damage From Handling
Compared to traditional retail environments, eCommerce products are handled up to 3x as often, as they must be picked, packed, and sent individually to customers. That means that proper product protection is essential – and flexible packaging is resistant to tears, cracking, and breakage. This helps prevent spills and product damage, and ensures products reach customers intact.
2- Reduced Environmental Impact For Most Products
Often products in flexible packaging can be shipped without a separate “overbox” for protection. Overboxes require manufacturers and brand owners to spend more on boxes and packaging – and these boxes often are simply thrown away instead of being recycled, causing a larger environmental impact.
Overall, this means that flexible packaging is a great way to “go green” and sell products that are more environmentally-friendly.
3 – Save Money On Shipping Products Packaged In Flexible Formats
Another benefit of flexible packaging is that you have more options for shipping. While a box or overbox must usually be shipped in (yet another) cardboard box, flexible packaging is more versatile, so it can be sent in a flexible mailer like a bubble mailer.
This reduces overall shipping costs, making it easier for eCommerce entrepreneurs to offer lower shipping rates – or even to implement free shipping policies to entice users to make more purchases.
Invest In Flexible Product Packaging To Prepare For The Future Of eCommerce
The eCommerce industry is booming, and it’s unlikely that growth in this sector will slow down any time soon.
So, whether you run an eCommerce brand or you specialize in manufacturing packaging for eCommerce sellers, flexible product packaging is a great investment – it offers superior protection, a reduced environmental impact, and fantastic cost savings.
And at TGW International, we offer machine knives that offer superior performance when manufacturing flexible packaging of all types – take a look at our products here, or get in touch if you have any questions.