Nutritional supplements are becoming an enormous industry, thanks to an aging population, ever-more health-conscious consumers, and amateur athletes. These supplements encompass a huge number of products, from protein powder to amino acids, vitamins, fatty acids, minerals, fiber, herbs, and so much more.
This has made the world of nutritional supplements extremely attractive to CPG (Consumer Packaged Goods) companies and pharmaceutical firms who wish to take advantage of the ever-growing sales of supplements.
In this article, we’ll explore the packaging of nutritional supplements, and how important it is for supplements to use innovative, high-quality packaging to set themselves apart from the competition.
Packaging; The Key Differentiator Among Nutritional Supplements
Packaging design and innovation are key in the pharmaceutical industry, particularly for over-the-counter (OTC) products that must compete with generic brands. Often, the only differentiator between each drug is the packaging and branding.
The same is true of dietary supplements. Most dietary supplements use the same basic components and ingredients, so packaging innovation and marketing is important to establish a market share.
When marketing a product, nutritional supplement companies must balance an eye-catching and attractive design with information about the supplement, and what it does. This is a delicate balancing act.
Customers usually will not know the difference between two products when they choose a supplement, and this means nutritional supplement companies have to focus on “shelf appeal.”
This, in turn, means that packaging companies must use innovative styles and containers, as well as high-quality graphics and easy-to-digest information to capture buyers, who may otherwise overlook the product.
One of the best ways to do this is with modern technology such as smart labels. A smart label could include a QR code, which allows customers to scan it and obtain more information about the product, what it does, how it works, and how it’s made.
This technology allows for a lot of information to be placed on the label, without overwhelming good design principles and making the bottle less appealing or attractive.
Unique Designs and Containers; The Most Powerful Marketing Tool for Supplements
Nutritional supplements occupy a unique gray area between the pharma industry and the CPG industry, and because they are often not proprietary or share similar ingredients, the most powerful marketing tool for their sale is unique packaging design that emphasizes natural ingredients, nutritional benefits, etc.
If you’re in the packaging industry, it’s key to understand this because the more you can innovate in the design of your packages, the more customers you can attract from the supplement industry.