There is no doubt that the world of e-commerce has thrown our lives into a practical and accessible whirlwind. From moguls like Amazon and Overstock to boutique-based concepts like Etsy, the e-commerce options out there are becoming ever-so limitless.
The question arises: What aesthetic packaging trends are these brands using to attract and maintain customers? What e-commerce patterns are helping these corporations create a sense of unique branding and messaging?
For our company, TGW International, we know the exact intricacies and complexities that go into the packaging process. Our products help companies and businesses all over the world master their packaging strategies.
As experts in the field, we want to educate you on all the e-commerce trends you should be aware of and what it may mean for you as a business!
- Solid, All-Over color
Simple is in. Busy is out. Companies are leaning towards clean-cut, simple, and solid color packaging that is appealing to the eye yet streamlined. Pairing unique color choices with different textures and filters will do the trick!
- Hyper-Simplistic Geometry
Who knew circles and squares would ever come in handy in real life? The E-commerce world is loving the abstract, geometric pattern with the intermingling of different shapes and angles.
They may look plain at first, but they’re as eye-catching as can be. After all, that’s what gets people to notice a brand!
- Bold Product Names
Who wants to drink a protein shake without explicitly recognizing the brand? Bold is the new normal. Having the product names front and center is allowing brands to feature the effectiveness of their items rather than only their aesthetic appearances.
- Symmetry
People like symmetry. People love a product that features equal parts, equal shapes, equal sections. It’s satisfying, right? Brands are mixing some of the aforementioned trends with symmetrical designs to really lure people in.
TGW International: Our Contribution to E-Commerce Packaging?
Let’s be honest. Brands and corporations of any and every size want a straight-forward, clean, and efficient way to create unique packaging.
At TGW International, that’s what we are all about. We specialize in flow wrapping knives, anvils, and components. Our knives commonly contain straight, zig zag, and diagonal profiles with matching anvils that provide you with a variety of packaging options. We make industrial-grade tools that you can’t just pick up on the shelves of Ace Hardware or Home Depot.
TGW International is passionate about creating the resources you need to produce easy, efficient, and clean-cut packaging that will attract customers from all over the world.
So, what are you waiting for? Hope on board the TGW train and take your packaging strategy all the way to the top!
To learn more, contact our sales team today! For inquiries in North America, contact: sales@tgwint.com or 1-800-407-0173. For our Global Sales Department (outside of North America), contact: sales@tgwglobal.com or +44 114 244 5600.